Resources
Resources for businesses that sell on sales calls
Plain answers on Facebook ads, VSL funnels and the numbers behind booked sales calls, for coaches, consultants, service businesses and anyone who sells a high-ticket offer on a call.
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By business type
Facebook ads for coachesFacebook ads for coaches who sell on sales callsHow coaches use Facebook and Instagram ads with a VSL page to book pre-qualified sales calls on their own calendar, and what one new client really costs.Read guide
Facebook ads for consultantsFacebook ads for consultants who want clients beyond referralsHow consultants use Facebook and Instagram ads with a VSL page to book pre-qualified calls with decision-makers, beyond referrals, and what a client costs.Read guide
Facebook ads for service businessesFacebook ads for online service businesses and agenciesHow agencies and done-for-you service businesses use Facebook ads and a VSL page to book pre-qualified sales calls, and how to plan spend around capacity.Read guide
Costs and benchmarks
Cost per booked callHow much does a booked sales call cost?The industry average is about $200 per booked sales call from Facebook ads. See what drives the cost, how to turn it into cost per client, and how to lower it.Read guide
Cost per acquisitionWhat is a good CPA for a high-ticket offer?How to work out a good cost per acquisition (CPA or CAC) for a $2,000+ offer sold on a sales call, the three numbers behind it, and why CPM and CTR mislead.Read guide
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